From the early discussions on outreach between Drs. Bob Chen and Minhan Dai to two planning workshops in 2010 involving universities all over China, and the hiring of a full time staffer in Xiamen at the end of 2011, the COSEE China Coordination Office (Xiamen) has conducted several successful outreach programs for the local community promoting general ocean literacy and highlighting some of the work being done by scientists at Xiamen University. This report (PDF, 13.39 MB) discusses our achievements of the past year and our plans for the future as we continue to encourage China to "Think Blue".