Creativity:
4  Contains many unique, insightful, and detailed ideas.
3  Contains several unique, insightful, and detailed ideas.
2  Contains few unique, insightful, and detailed ideas.
1  Contains no unique, insightful and detailed ideas.

Effective organization:
4  Has a consistent organization or pattern of ideas.
3  Has a fairly consistent organization or pattern of ideas.
2  Ideas do not follow a logical pattern or organizational structure.
1  Ideas are randomly arranged and poorly organized.

Effective balance in picture:
4  Items are well distributed across the entire plan, creating a balance of weight and visual attraction.
3  Items are mostly distributed across the entire plan.
2  Items are somewhat distributed across the entire plan.
1  Items are not well distributed with items “clumped” in a few areas, creating no balance of weight and visual attraction.

Neatness in picture:
4  Items are clearly and neatly drawn with no visually noticeable mistakes.
3  Items are mostly clear and neat with few visually noticeable mistakes.
2  Items are somewhat clear and neat with several visually noticeable mistakes.
1  Items are not clearly and neatly drawn with many visually noticeable mistakes.

Proper grammatical formation in written advertisement:
4  Demonstrates mastery of correct grammar within the advertisement
3  Uses grammar without significant error and with relative ease.
2  Makes a number of errors of grammar, but can complete a rough approximation of correct grammar.
1  Makes many critical errors when using grammar.
 

Submitted By St. Norbert College Ocean Voyagers Program